Ethnocentrism is the practice where we tend to believe that our own culture, ethnic group, race, etc. Furthermore, the entire movie is centered around the thrills and issues of planning a Greek wedding. The ethnocentric staffing approach h eavily focuses on the norms and practices of the parent company where upper management positions are typically held by corporate personnel from the home country. A polycentric orientation is one marketing and sales approach companies take to doing business globally. Polycentric management means that the head office places little control on the activities in each market, and there is little attempt to make use of any good ideas or best practices from other markets. Chapter 02 - The Role of Globalization in HR Policy and Practice. Another example of ethnocentrism covered with humor occurs in the comedy American Wedding. are superior to others. Although the idea of every citizen in the United States belonging to one ethnicity is certainly debatable, since the country has citizens who originally came from all over the world, the feeling of national pride stands in for a pure ethnicity in this case. Another example I found reading Keegan and Green’s text on Global Marketing (2005: 17) cites Nissan’s early international operations as being ethnocentric, in that they did not design cars specifically for, say, the United States; they exported cars that were designed for use in Japan. In Mastec organization, the staffing approach for subsidiaries in Thailand, Vietnam and India adopted ethnocentric system due to lack of competency of HCNs and the needs for corporate communication. For example, when we in Pakistan say that Hindu culture or Western culture is not good, we pass such a judgement, keeping our own cultural and social standards in our minds. Shylock's point is that, despite the cultural differences, we are all still human. The "us" that Shylock is referring to are the Jewish people. This comes in stark contrast to xenocentrism - the belief that someone else's culture is superior to their own. All the managerial decisions viz. Small businesses are expanding into international markets due to improvements in technology and increasing globalization. Typical example of ethnocentric approach company are Japanese firms such as Panasonic, Sony and Hitachi. Throughout Asia, the way of eating is to use chopsticks with every meal. We watch the family as they spend their Sabbaths in the temple and clamor to win the rabbi’s affection so he’ll visit their home on the Sabbath. Clearly, this practice relates to problems of both racism and prejudice. Just because someone has been completing the same task in the same way for a long time doesn’t mean that it is the best way to operate. 2. Ethnocentric approach is a staffing policy that is used in companies that has primarily international strategic orientation. Cultural Factors Influencing Consumer Behavior. Regiocentric … It’s the belief that one’s ethnic group is superior to another. For example, you might meet an American who insists French culture is better than the American way of living. Ethnocentrism tends to blind people from seeing things from another perspective― just because another community does something that yours doesn’t― like a particular style of worship, for instance, doesn’t make it inferior to yours, and nor does it make the other community’s style of worshiping incorrect. This policy is generally adopted by headquarters by sending employees from the home or parent countries to the host country. Adolf Hitler decided he hated Jewish people, as well as other groups of people, and had many innocent people slaughtered in concentration camps. 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